-
What Made The Great Indian Fake Shaadi Campaign Go Viral
When quick-commerce platform Zepto decided to own India’s wedding season, they didn’t just run ads, they threw a wedding that never was.…
-
The 4Ps of Marketing: How Companies Decide What to Sell and How to Sell It
Imagine you want to sell lemonade in your neighborhood. You need to figure out four important things: What kind of lemonade will…