Coca-Cola didn’t just relaunch a drink in February 2026, it engineered a cultural moment. The return of Rimzim Jeera, India’s pioneering jeera-flavoured ready-to-drink beverage with over seven decades of heritage, wasn’t a quiet product rollout. It was a carefully architected nostalgia play that tapped into India’s growing appetite for desi flavours. About the campaign Anchored … Continue reading How Rimzim Jeera Turned a Retro Track Into Viral Marketing