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What is AIDA Model?
The AIDA model explained is a four-stage marketing framework that maps the customer journey from first contact to final action. AIDA stands…
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What Regional Language Marketing Reveals About India’s Future
For decades, the internet in India spoke mostly English. But today, something fundamental is changing and it’s reshaping how millions of Indians…
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Why Nestle Maggi Chose Emotions Over Product Features
In mid-December 2025, Nestle Maggi launched a heartwarming campaign titled “Me and MAGGI: So Good Together” across television and social media platforms.…
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How AI Search Changes SEO Strategy in India
Search behavior across India is shifting. More people are asking questions aloud, expecting instant answers, and searching in their preferred language. The…
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Why Micro Influencer Marketing India 2025 Beats Celebrities
India’s micro influencer marketing landscape is witnessing a quiet revolution. While celebrity endorsements once dominated brand campaigns, 2025 marks a decisive shift…
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What Black Friday 2025 Revealed About Performance Marketing
The 2024 holiday shopping weekend delivered crucial insights that are reshaping Performance Marketing strategies. With online sales reaching $11.8 billion on Black…
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Global Creator Economy Events 2025
November 2025 marked a turning point for the creator economy. Specifically, ten major events spanning five continents took place during this period.…
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Why Snapchat “Say It in a Snap” Targets India’s Gen Z
Snapchat launched its first brand campaign in India. The “Say It in a Snap” initiative targets a powerful demographic. Moreover, this generation’s…
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What is Integrated Marketing Communication?
Have you ever noticed how your favorite store seems to show up everywhere? You see their ads on TV, get emails about…
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Why Pizza Brand Invest Millions In Loyalty Programs
Pizza brand are locked in an intense competition. Moreover, this battle extends far beyond taste. Instead, it’s a strategic war fought with…
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STPD marketing framework
Imagine you’re having a birthday party and want to invite friends. You wouldn’t invite your entire school of 500 kids, right? Instead,…