Imagine you’re having a birthday party and want to invite friends. You wouldn’t invite your entire school of 500 kids, right? Instead, you’d pick specific friends who like the same games you do. That’s basically what STPD marketing framework is all about! STPD marketing framework stands for: Segmentation, Targeting, Positioning, and Differentiation. Segmentation, Targeting, Positioning, … Continue reading STPD marketing framework