When quick-commerce platform Zepto decided to own India’s wedding season, they didn’t just run ads, they threw a wedding that never was. The Great Indian Fake Shaadi transformed a viral Gen Z trend into a full-scale marketing spectacle that generated 40 million impressions and redefined experiential brand storytelling. The Campaign Blueprint Held at Ira Luxe … Continue reading What Made The Great Indian Fake Shaadi Campaign Go Viral