Why Nestle Maggi Chose Emotions Over Product Features

In mid-December 2025, Nestle Maggi launched a heartwarming campaign titled “Me and MAGGI: So Good Together” across television and social media platforms. The campaign marks a significant shift in how established food brands communicate with their audiences, moving away from product-focused messaging toward emotional storytelling. What Makes This Campaign Different The “Me and MAGGI: So … Continue reading Why Nestle Maggi Chose Emotions Over Product Features