Snapchat launched its first brand campaign in India. The “Say It in a Snap” initiative targets a powerful demographic. Moreover, this generation’s spending power will reach $2 trillion by 2035. The campaign positions visual communication as the primary language for younger audiences. The Three-Tiered Marketing Approach Snapchat designed this campaign around three distinct segments. First, … Continue reading Why Snapchat “Say It in a Snap” Targets India’s Gen Z