Marketing Concepts
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What is AIDA Model?
The AIDA model explained is a four-stage marketing framework that maps the customer journey from first contact to final action. AIDA stands…
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What is Integrated Marketing Communication?
Have you ever noticed how your favorite store seems to show up everywhere? You see their ads on TV, get emails about…
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STPD marketing framework
Imagine you’re having a birthday party and want to invite friends. You wouldn’t invite your entire school of 500 kids, right? Instead,…
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The 4Ps of Marketing: How Companies Decide What to Sell and How to Sell It
Imagine you want to sell lemonade in your neighborhood. You need to figure out four important things: What kind of lemonade will…
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