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Why Snapchat “Say It in a Snap” Targets India’s Gen Z
Snapchat launched its first brand campaign in India. The “Say It in a Snap” initiative targets a powerful demographic. Moreover,…
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What is Integrated Marketing Communication?
Have you ever noticed how your favorite store seems to show up everywhere? You see their ads on TV, get…
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STPD marketing framework
Imagine you’re having a birthday party and want to invite friends. You wouldn’t invite your entire school of 500 kids,…
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What Made The Great Indian Fake Shaadi Campaign Go Viral
When quick-commerce platform Zepto decided to own India’s wedding season, they didn’t just run ads, they threw a wedding that…
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The 4Ps of Marketing: How Companies Decide What to Sell and How to Sell It
Imagine you want to sell lemonade in your neighborhood. You need to figure out four important things: What kind of…
