MARKOLOGY
The best marketing doesn’t feel like marketing
– Tom Fishburne
Recent Post
-
What is Product Life Cycle?
Imagine you plant a seed. First, nothing happens for a while. Then a tiny sprout appears. It grows tall and strong. It flowers and stays beautiful for a long time. And eventually, it starts to wilt. Every living thing follows a journey like this, and so does every product we buy. In marketing, this journey…
-
Why Every Hangout Needs Doritos Right Now
Think about the last time you had friends over. There was probably music, maybe a movie, and somewhere on the table, a snack that everyone kept reaching for. Doritos is betting that snack was theirs, and they have launched a full-scale campaign to make sure it stays that way. The “Every Hangout Needs Doritos” campaign…
-
Why Wakefit World Sleep Day Campaign Feels Nostalgic
Every Indian child grew up hearing a version of the same bedtime warning from their mother. Whether it was a stern look, a raised voice, or a legendary household threat, moms across the country had an unbeatable ability to get kids to sleep on time. Wakefit, India’s leading sleep and home solutions brand, decided to…
About Me
I’m Manthan Sakpal, a PGPM student at ICFAI Business School, Mumbai. I’m passionate about marketing and curious to learn every part of it. For me, marketing is not just about campaigns. It is about understanding people, being creative, and learning every day.



